Vodafone Ono
Vodafone bought Ono for €7,200M to gain its own cable network. The Ono brand was discontinued: customers migrated to Vodafone.
Complete operator change, loss of historical Ono rates.
Who bought whom, what changes in your conditions and why an independent one is still a good option.
No group behind: we decide from Lleida
If after a merger they change your conditions, you can cancel without penalty even if you have permanence.
The Spanish telco sector has consolidated into few groups. Many brands still have their name, but decisions are now made elsewhere.
Orange + MásMóvil · 2024
Ono 2014 · Lowi 2015
With Prosegur · 2018
Gurb (Osona) · 2024
Barcelona · 2022-2025
No participation from the big groups. We make the tariff decisions ourselves, in Lleida.
Verifiable data from the Commercial Registry, CNMC and official operator announcements.
Vodafone bought Ono for €7,200M to gain its own cable network. The Ono brand was discontinued: customers migrated to Vodafone.
Complete operator change, loss of historical Ono rates.
Orange bought Jazztel for €3,400M. The Jazztel brand has been losing presence and migrating customers to Orange rates.
Forced migrations to Orange rates with different conditions (prices usually increase).
Lowi was born as Vodafone's low-cost brand. Although it's 100% from Vodafone group, it maintains its own commercial identity.
Exclusively online support (no phone). Rates increase after 12 months of initial promotion.
MásMóvil acquired Yoigo for €612M in an operation that changed low-cost rules. Yoigo remains as a brand but uses MásMóvil group's consolidated network.
Progressive price increases, unified conditions and "alignment" with the rest of MásMóvil group.
Pepephone was acquired by MásMóvil. It keeps the brand and its "honest" style, but pricing decisions depend on the group.
Annual price increases, end of "we'll raise when our costs rise" promise in its original style.
Low-cost brand from MásMóvil group. It keeps its own segment (young people, low-cost profile) but uses the group's infrastructure.
Competitive cost but without real human support (digital only).
Joint venture between Movistar and Prosegur for connected alarms. Later Movistar expanded to "Hogar Conectado".
Integration of alarms in Movistar bundles. Migration of Prosegur Alarmas customers to Movistar brand.
Orange España and MásMóvil merged into a new operator, MasOrange. It affects Orange, Jazztel, Yoigo, MásMóvil, Pepephone, Llamaya, Lebara and Sweno.
Progressive tariff reorganization. Possible closure of redundant brands in 2-3 years.
The merger map isn't just about the big players. In recent years, almost all the regional operators in Catalunya have ended up inside a group. We continue to be independent.
Parlem bought for up to €10.5 million Xartic (Olot: Garrotxa, Alt Empordà, Ripollès and Cerdanya), Wicat (Pallars and Alt Pirineu) and Valencian Fibrotel.
Three regional operators moved to a group headquartered in Barcelona. Support is no longer from the technician you knew.
Vera is the result of merging Goufone, Iguana and Soom under a single brand, headquartered in Gurb (Osona). It's the first operator offering 10 Gbps in Catalunya and has its own fiber network.
If you were a Goufone, Iguana or Soom customer, your operator is now called Vera. It's still Catalan, but it's no longer the one from your town.
Parlem kept buying: the telecommunications unit of Pinergia cooperative in June 2024 and local operator BlauFibra in September 2025.
Catalan consolidation hasn't ended: few regional operators remain without being absorbed.
We are not part of any large group. Tariff, service and support decisions are made by us from Lleida, with local perspective.
In-person support in Lleida, Almacelles, Binéfar and Vila-seca.
Switch to BividIn our core areas (Lleida, Almacelles, Binéfar and the Tarragona coast): we don't depend on wholesalers to decide speeds.
No commitment, no penalties, no "alignment with the group".
What you contract is what you pay. There are no price increases "to align with the group".
Via WhatsApp, phone and physical stores. No outsourced call center.
Decisions made in Lleida, not in board rooms in Paris, London or Bucharest.
Because after a purchase, tariff and service decisions pass to the buying group. It's common to see: price hikes to "align" with the group, forced migration to new tariffs, change of conditions (customer service, support model) and, eventually, discontinuation of the original brand.
Yes, existing contracts are maintained under their conditions until renewal. But the new owner can modify conditions by notifying you 30 days in advance (regulated by law). In that case you can cancel without penalty even if you have lock-in.
Read the fine print. Migrations after purchases can bring advantages (more speed, data) but also lock-in reset, equipment changes, or service bundling. Compare first with the alternative of switching operators.
Because we're an independent local operator, with our own network in our core areas (Lleida, Almacelles, Binéfar and the Tarragona coast) and with no stake from big groups. Your pricing decisions are made by us, not by a board of directors in another country.
Your data passes to the new group under the same privacy policy or a new one. They usually notify you by letter/email when there's a change. You can exercise your GDPR rights (opposition, deletion) at any time before the new owner.
It tends to be bad in the medium term. Fewer competitors = less pressure to lower prices. The CNMC has warned about the reduction in market plurality following the 2014-2024 mergers. Independent local operators (like Bivid) are part of the counterbalance.
If the merger has changed your conditions, you can cancel without penalty even if you have lock-in. We help you.